As you’ve probably heard by now, this morning Google finally officially announced the first Google Phone: The Nexus One. Plenty of reviewers and geeks are fawning over the new device, but some are proposing that it won’t even make a blip on the radar for your average consumer. In fact, earlier this evening the Wall Street Journal quoted one analyst as saying, “Unless [Google] gives it a big push with marketing dollars, which they are not, consumers aren’t going to know the phone exists.”
I don’t think anything could be further from the truth. Google is going to put its marketing muscle behind this in a very big way to ensure that consumer awareness persists long after today’s launch. Granted, the company says it is favoring an online strategy as opposed to television for its campaigns (which is why the analyst quoted above doubted its chances), but Google can still plaster the Nexus One all over the web.
It’s already started. Visit the YouTube homepage right now, and you’ll see a fairly prominent link to the Nexus One official YouTube Channel, which is loaded with how-to guides and video walkthroughs. Google is also running quite a few AdWords ads for keywords like “smartphones”, “phone”, “maps”, and “android”. That’s not hugely surprising, though it is worth pointing out that Google is purchasing ads that compete directly against some of its partners.
Follow this link:
Let The Nexus One Marketing Blitz Begin
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